Dear Future Family, In February of 2023, two young and hungry men shared a vision and decided to bring it to life. Coming from being life-long athletes, we each had a unique work ethic drilled into us that shaped our lives. After years of countless hours on the court and field, we wanted to channel this mentality in another way. Creating a family around a brand that resembles our approach to life has been something that has been a dream of ours. Everyone is on their wave in life… each differentiating from one another. No matter what wave you are on, there are key lessons that can be applied to the way we ride our waves. Wearing your mentality wherever your wave takes you is what we set out to achieve. So how does LoTides relate to you?  LoTides is a brand that believes in empowering individuals to embrace the highs and lows of their waves, staying true to their individualism, and appreciating the luxury of life while remaining humble. Our clothing embodies the idea of empowerment, motivation, and individualism, where wearing our brand is not just a fashion statement but a representation of your view of life. It's about feeling confident and empowered in your skin and expressing that through the clothes you wear. At LoTides, we encourage our family to embrace their unique qualities and celebrate what makes them different. We believe in staying humble, appreciating what we have, and not taking anything for granted.We also understand that life is not always perfect and that everyone goes through ups and downs. At LoTides, we want to motivate you to embrace your waves, both the highs, and lows. Our clothes are designed to inspire you to keep pushing forward, no matter what your wave throws at you. We believe in the luxury of life. We encourage our family to find joy in the simple pleasures and appreciate the beauty around them. Thank you for choosing LoTides, welcome to the family.  Yours truly,  -LoTides